A precise reproduction of the classic Valium 5 mg label featuring the original Roche branding — rendered with the neutrality of an archival exhibit. The clean sans-serif typography, dosage mark, and restrained color palette reflect mid–20th-century pharmaceutical design at its most utilitarian, long before the packaging became a cultural shorthand of its own.
Presented without interpretation, the graphic functions like a fragment from a museum collection: an artifact of medical history, industrial design, and the aesthetics of an era when labels were printed to inform, not persuade. Those who recognize its broader cultural echoes will catch the quiet wink; everyone else will simply see a label preserved in its original form.
(Diazepam • Roche • Standard U.S. labeling, mid-20th century.)
