Introduced in 1908 by the Alliance Laundry Systems company, the Speed Queen name and logo became one of the most recognizable marks in American industrial design. With its bold lettering, racing stripes, and streamlined mid-century look, the logo reflected the era’s fascination with motion, efficiency, and modern technology.
For over a century, Speed Queen machines have been a fixture in laundromats, apartment buildings, and homes across the country, making the logo a piece of everyday visual culture. Its clean, graphic design and timeless typography have helped it endure as an icon of American manufacturing and classic commercial branding.
