This replica tee revives one of the most notorious pieces of 1970s counterculture — the “Enjoy Cocaine” slogan, styled after the classic Coca-Cola logo. Equal parts rebellion and satire, it captured a decade defined by excess, irony, and the blurry line between advertising and addiction.
Worn by rock stars, artists, and downtown misfits, the design wasn’t an endorsement — it was a wink. A commentary on consumerism, indulgence, and a culture high on its own image.