{"product_id":"copy-of-copy-of-copy-of-copy-of-copy-of-copy-of-copy-of-copy-of-copy-of-gay-monopoly","title":"Leatherneck (San Francisco Gay Leather Bar\/70's)","description":"\u003ch1 data-pm-slice=\"1 1 []\"\u003eLeatherneck — San Francisco Vintage 1977–1978 Gay Leather Bar Tee\u003c\/h1\u003e\n\u003cp\u003eLocated at \u003cstrong\u003e278 11th Street, at the corner of Folsom\u003c\/strong\u003e, Leatherneck was one of San Francisco's most outrageous gay leather bars, a short-lived but legendary establishment that took the city's already thriving leather scene and gave it a wonderfully kinky military makeover.\u003c\/p\u003e\n\u003cp\u003eOpened in \u003cstrong\u003eJune 1977 by Allan Lowery\u003c\/strong\u003e, Leatherneck occupied the former \u003cstrong\u003eCovered Wagon\u003c\/strong\u003e, a popular gay bar that had operated at the location since 1968.\u003c\/p\u003e\n\u003cp\u003eLowery had a particular vision for his new establishment: a bar inspired by the \u003cstrong\u003eUnited States Marine Corps\u003c\/strong\u003e, complete with military imagery, leather-clad clientele, and the sort of masculine atmosphere that made Folsom Street internationally famous.\u003c\/p\u003e\n\u003cp\u003eThe interior featured leather bondage equipment, custom-built structures, and a series of enormous illustrated panels depicting the adventures of \u003cstrong\u003ePecs O'Toole\u003c\/strong\u003e, a fictional Marine recruit whose military training was considerably more interesting than anything you'd find at Parris Island.\u003c\/p\u003e\n\u003cp\u003eCreated by legendary gay cartoonist \u003cstrong\u003eAl Shapiro\u003c\/strong\u003e, better known as \u003cstrong\u003eA. Jay\u003c\/strong\u003e, the panels measured an impressive \u003cstrong\u003efour by eight feet\u003c\/strong\u003e and were installed in the bar's boarded-up windows.\u003c\/p\u003e\n\u003cp\u003eEach new installment was unveiled at a special event, drawing crowds of leather men eager to discover what sort of trouble Pecs had gotten himself into.\u003c\/p\u003e\n\u003cp\u003eThe bar also attracted the attention of \u003cstrong\u003eDrummer magazine\u003c\/strong\u003e, the influential gay leather publication that helped define the era's hypermasculine aesthetic.\u003c\/p\u003e\n\u003cp\u003eIn \u003cstrong\u003eAugust 1977\u003c\/strong\u003e, writer and future \u003cem\u003eDrummer\u003c\/em\u003e editor \u003cstrong\u003eJack Fritscher\u003c\/strong\u003e published an illustrated feature celebrating Leatherneck, accompanied by photographs from \u003cstrong\u003eJim Stewart\u003c\/strong\u003e, whose gritty images captured the wonderfully uninhibited atmosphere of San Francisco's leather underground.\u003c\/p\u003e\n\u003cp\u003eThe article introduced readers to Leatherneck's bartenders, rugged clientele, and the particularly enthusiastic military fantasies that inspired the establishment.\u003c\/p\u003e\n\u003cp\u003eDuring the late 1970s, San Francisco's South of Market neighborhood had become the center of America's gay leather culture, with establishments like \u003cstrong\u003eFe-Be's, the Ramrod, the Ambush, the Boot Camp, and the Brig\u003c\/strong\u003e attracting men from across the country.\u003c\/p\u003e\n\u003cp\u003eLeatherneck was right in the middle of it.\u003c\/p\u003e\n\u003cp\u003eUnfortunately, the competition was fierce.\u003c\/p\u003e\n\u003cp\u003eBy late \u003cstrong\u003e1977\u003c\/strong\u003e, newer leather bars were drawing customers away, and Lowery attempted to revive the business with a remodeled interior and a revised military-themed identity.\u003c\/p\u003e\n\u003cp\u003eBut the experiment didn't last.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLeatherneck closed in 1978\u003c\/strong\u003e, ending a remarkably brief but colorful chapter in San Francisco's gay nightlife history.\u003c\/p\u003e\n\u003cp\u003eThe location subsequently became \u003cstrong\u003eDirty Sally's\u003c\/strong\u003e, followed by the \u003cstrong\u003eSan Francisco Plunge\u003c\/strong\u003e, continuing a long tradition of establishments catering to the city's adventurous nightlife crowd.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Printify","offers":[{"title":"Black \/ S","offer_id":68042682335390,"sku":"28646172663773578499","price":29.75,"currency_code":"USD","in_stock":true},{"title":"Black Heather \/ S","offer_id":68042682368158,"sku":"15818428417913761024","price":29.75,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":68042682400926,"sku":"16311682805031092767","price":29.75,"currency_code":"USD","in_stock":true},{"title":"Black Heather \/ M","offer_id":68042682433694,"sku":"27305207512144266328","price":29.75,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":68042682466462,"sku":"15451060594057499182","price":29.75,"currency_code":"USD","in_stock":true},{"title":"Black Heather \/ L","offer_id":68042682499230,"sku":"34262443374369369694","price":29.75,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":68042682531998,"sku":"16811492150786420366","price":29.75,"currency_code":"USD","in_stock":true},{"title":"Black Heather \/ XL","offer_id":68042682564766,"sku":"14312003702133842060","price":29.75,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":68042682597534,"sku":"32002605798469438473","price":29.75,"currency_code":"USD","in_stock":true},{"title":"Black Heather \/ 2XL","offer_id":68042682630302,"sku":"23781652482439246007","price":29.75,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":68042682663070,"sku":"18692208791903262498","price":29.75,"currency_code":"USD","in_stock":true},{"title":"Black Heather \/ 3XL","offer_id":68042682695838,"sku":"55324635452126873449","price":29.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/1893\/4942\/files\/7097268343227567561_2048.jpg?v=1794659585","url":"https:\/\/brankobrand.com\/products\/copy-of-copy-of-copy-of-copy-of-copy-of-copy-of-copy-of-copy-of-copy-of-gay-monopoly","provider":"Branko Brand","version":"1.0","type":"link"}